anhtruc@tech-one.io

colin@tech-one.io

Case Study: How Tech-One

helped Blue Pools & Spas

Increase their Conversion Rate

from 4% to 11% in 2 Months

Introduction

Case Study of Blue Pools and Spa Melbourne

You’ll learn how they:

• Achieved an increase of 25% in Organic Traffic after 2 months.

• Increased their Conversion Rate from 4% to 11% with no Paid Media.

• In week 7 of this campaign, they got 8 new Organic Leads over 7 days.

The Problem

Blue Pools & Spas had previously been doing some marketing but were not growing their organic traffic or their new enquiries to the business.

From a marketing perspective, their customer search queries are ‘high-search-intent’ meaning that there’s a common set of searches that we need to rank for to get qualified leads.

Blue Pools ranked for many keywords but mostly in the ‘consideration’ phase, where

potential customers looked at layouts, sizes, shapes, lighting etc.

We needed them to rank for search terms like ‘best pool builder near me’ and ‘pool

builder [location]’ etc.

There were 3 main challenges Blue Pools faced

First, there was a small amount of Organic Traffic and low search intent.

The second was that the Technical SEO optimization was not good and had lots of small problems.

The third main challenge was that there was no blog page to update their website’s content; doing SEO would, therefore, be a more difficult task.

The Strategy

We added a blog section on their page and started posting content regularly with highintent keywords to get their website on top of Google’s SERP.

Content Marketing is an approach that is more efficient with time and proves its worth with quality writing. But we chose to invest in it for Blue Pools & Spas because, in We added a blog section on their page and started posting content regularly with highintent keywords to get their website on top of Google’s SERP. Content Marketing is an approach that is more efficient with time and proves its worth with quality writing. But we chose to invest in it for Blue Pools & Spas because, in typical industries like pool building, it is more important to offer an informative perspective to your customer, as well as show them your professional capabilities with in-depth guides and friendly, helpful tips.

Content Marketing is also known to get you natural leads, and purchases are usually of higher quality. When we work on a client’s website for more than three months, users spend 375% more time on the site.

Along with that, we have redesigned their main page and fixed the contact form to be more conversion-driven, their CTA button to be more eye-popping and attract visitors

better.

The Result

And here are the results of our combined efforts!

The number of impressions was 81.5k after 2 months in the evaluated period.

Organic traffic increased by 130% during this time, demonstrating the effectiveness

of consistent content publishing and the precision of high-intent keyword selection.

And here are the results of our combined efforts!

The number of impressions was 81.5k after 2 months in the evaluated period.

Organic traffic increased by 130% during this time, demonstrating the effectiveness

of consistent content publishing and the precision of high-intent keyword selection.

Summary

By approaching SEO with content marketing and high-intent researched keywords that can convert, Blue Pools & Spas could boost its organic traffic, increase its number of new visitors, and improve its site engagement. By getting more keywords in the top SERP, they could get more prospects to their website. This led to a 25% increase in organic traffic from their blog in 2 months with no PPC!

Tech-One is one of Vietnam’s best Search Engine Optimization Agencies. We can assist you in boosting your organic traffic and improving your revenues. We significantly boost your organic traffic to provide you with more signups, prospects, and customers.

Tech-One is the only competitive digital marketing firm that watches the whole conversion funnel, making it simple to collect competitive intelligence data, react to risks, and identify new possibilities.

Tech-One also has an SEO blog where you can learn more about becoming a more knowledgeable SEO marketer. The blog is divided into four sections: SEO, Content Marketing, High-Converting Web Design, and Social Media.

Don’t spend money on additional unsuccessful ads; focus on fixing and optimizing your website. Following the repair of your website, we will generate high-quality, high-intent organic traffic that translates into leads, calls, and sales.

Blue Pools & Spas

I was surprised that this SEO thing actually works! My website is brand new, and I read that you need to be actively online for a few years before people can actually find you. I’m very happy with my results.